I didn’t really add any content to my site this week (except for the deep fryer product post that I forgot about – woops), opting instead to get a little initial link building out of the way. For this I’ve been using Build My Rank (BMR) for article marketing, and I’ve only been targeting the home page. This has mainly been to get the site on the radar. I’ll do a more complete write up of my full link building strategy some time in the future.
I also decided that to keep things interesting, I would start tracking the rankings for my homepage. I’m doing this so early because I actually got a search visitor from Google already (day 6 after launch) and after checking things out, it looks like I’m already in the top 100 for some queries.
I’ve chosen 10 different long tails of “kitchen gadgets” (including kitchen gadgets) that I think the site should rank for because the site does (or will) fulfill the searcher’s intent which I think is to have a little lookie loo at some gadgets, and maybe make an impulse buy. This isn’t the best term to rank for as far as making money is concerned, but one of the purposes of the Niche Rivalry is to build an authority site in the niche, so ranking for these terms is important to that end.
I’m only tracking positions 1-100 (page 1-10) – beyond that is pretty irrelevant. Here they are:
| Keyword | Searches | Rank |
| kitchen gadgets | 12100 | NA |
| cool kitchen gadgets | 1600 | 83 |
| unique kitchen gadgets | 880 | 66 |
| best kitchen gadgets | 590 | NA |
| kitchen tools and gadgets | 480 | NA |
| new kitchen gadgets | 480 | NA |
| fun kitchen gadgets | 390 | NA |
| unusual kitchen gadgets | 390 | NA |
| must have kitchen gadgets | 260 | 50 |
| weird kitchen gadgets | 140 | NA |
The “Searches” column is based on the Google Keyword Tool’s Global Exact Searches. I’m using the free version of Rank Tracker to track the rankings.
The fact that “must have kitchen gadgets” is ranking is kind of a no brainer, as I get the EMD bonus there. It’s good to see the other two ranking because I haven’t even begun link building for them yet. Like I mentioned before though, I want to rank for “cool kitchen gadgets” so my tagline revoles around that phrase. I also knew I wanted to rank for “unique kitchen gadgets” so I started a category just for gadgets I think will fit that search.
I used the new ability in WordPress that allows you to add category descriptions in order to put a couple hundred word keyword-laden description at the top of the “unique kitchen gadgets” category. I didn’t want the page to be just a bunch of post excerpts. In that description I included the “unusual” and “weird” variations because I don’t really think all 3 need their own category or page – they all kind of mean the same thing. This should all help prevent it from being tagged by tehGoogles as a useless page full of duplicate content.
When choosing keywords to target, I’ve ignored those with the word “store” in them. My site obviously isn’t a store, so the site doesn’t match that query. This is where my comfort level sits as far that sort of thing goes. I just don’t think shoving a non-store in Google’s face using “store” related keywords is a good long-term strategy. However, I’m actually thinking this site could eventually become an e-commerce site, in which case I’ll begin targeting those phrases.
A lot of this might be the “fresh content” bonus, so who knows where these will stand next week. Stay tuned to find out.
Let’s Set Some Weekly Goals
By next week I will:
- Have 10 total “must have posts” up (7 more to go)
- Have 10 total corresponding product posts up (7 of these as well)
- Have 5 total misc. support posts up (since I have none up all 5 will have to be done this week)
- 7 more links to the homepage (still sticking with the slow drip 1 per day method for now)
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